Pacific Outdoor Equipment

sports market prospects for exploring outdoors
It is estimated China has 200 domestic manufacturer of outdoor products, seven top 80 manufacturers of outdoor clubs, outdoor world sporting goods and hardware sales reached 700 million yuan. In 2002 the figure was less than 300 million in 2000, this figure is 6 million yuan, the market potential is considerable. The winter of 2004, national participation in outdoor sports has exceeded 100 million.


But according to industry estimates, to date, its market share of outdoor is still very conservative.


At the end of June the 16th China International Sporting Goods Show in just the past few years the rise of China "outdoor" sports clothing was indicative of the own "sun" appearance, so that the garment industry have concerns. As an emerging field of textiles, clothing outdoor sports in China is a huge market space, the silence has been lifted in the appetite of many people.


"Outdoor" market, how
Outdoor Sports Outdoorsports English, which include a wide range of usual picnic or hiking (tracking) to mountaineering, rock climbing (rockclimber-ING), bike (MTB) and paragliding (Parglinding) and so on. Since 1998, outdoor sports in China, Beijing, Guangzhou, Kunming, Shanghai, slowly increasing, currently China is rapidly becoming a fashion social, demographic growth in outdoor sports, resulting in the rapid expansion of market outdoor sports.


Are "outside" the industry as an advocate of the idea of the outside world of American life, Al Gore (Gore), the company, its general manager, Asia-Pacific Textiles Mr. Gao Lixin, said in an Interview: "China is the market for outdoor sports is too large, it is still difficult to predict the potential waiting to play. "


Support such a letter is optimistic of strong power all the following data: It is estimated that China currently has more than 200 Canadian manufacturers of outdoor products, 7 80 the world's leading manufacturer of outdoor products, and clubs, outdoor sporting goods and equipment sales reached 800 million yuan. In 2002 the figure was below 300 million, the figure in 2000 was 6 10,000,000 yuan, the market potential is considerable. The winter of 2004, national participation in outdoor sports has exceeded 100 million.


Large outdoor brands in the mind of Miss Sun OZARK market vision, "to date, its market share of outdoor is still very conservative. I believe that through the joint efforts of different brands, but also with the financial capacity to improve the consumer, the consumer attitude changes, outerwear increase the overall market share. "


"Outdoor" market is Who
Like many other emerging industries, China's outdoor sporting goods market, a country occupied by foreign brands. According to the report, now more famous national brand of outdoor sports, including:


U.S. TheNorthFace: business equipment product positioning of the products of high adventure outdoor transferred to the general public, outerwear, fine workmanship, design many details are well aware and sustainable German Salewa: it has a long history, full 1978 has expanded the production of clothing outdoor performance, including Gore to design clothes GORETEX function. France ALGLE: 1997 entered the Chinese market, the international brand is practical and elegant, natural and fashionable. OZARK Switzerland: to penetrate the Chinese market, taking full account of the design characteristics of Chinese consumers, there are many good things in the localization of products ... ...


In this regard, China is actively developing sporting goods business, he is still in its infancy, and not a certain climate and strength. One of his failings, is not more from the perspective of life to promote.


In fact,.