Kose Makeup

Japanese cosmetics group "Four rising star" high-profile strikes - Cosmetics, Japanese Cosmetics - Beauty Industry
"No make-up is equivalent to not wash your face, it's a polite person." Make-up most of their lives become. " "Their composition is very delicate." ... ... To hear these allegations, the first answer in your mind is definitely Japanese. For Japanese women cosmetics Obsession with the degree of culture in Japan form the atmosphere, created the "cosmetic powers", the Asian neighbors, the importance of Chinese market is obvious, China's R & D, developed specifically for the Chinese women's brand, which is also Japan Cosmetic Group was a "coup unique offerings. "Shiseido Shiseido, Kanebo KANEBO, KOSE Kose, POLA cosmetics known as Japanese" big four rising star "who has the longest history of over a hundred years of Family Group brands of cosmetics in China this year, the movement exceptionally high, the influence is more directly engaged in the cutting edge of fashion cosmetics Chengdu.

Articles Japanese brand of cosmetics group "Four Rising Star Competition
As SHISEIDO, Kanebo, KOSE POLA or, after entering the Chinese market is facing the most important things are the way to better integrate into the Chinese domestic market, while including Shiseido, Kanebo, including group Japanese cosmetics chance have the choice of R & D in China and dedicated to developing the brand of Chinese women. SHISEIDO belonging Beside, Aqua Kanebo, KOSE the future are developed specifically for products of Chinese women. Competitive Analysis group of Japanese cosmetics brand side of the argument is without doubt the best evidence.

Year's Olympic branding SHISEIDO Group issued this year, the first products from Beside this year a comprehensive update, the new product is set to SUPREMEAUPRES Chengdu Wangfujing, the SHISEIDO brand also change the voice; KANEBO Group premium brand of skin care Impress, high-end cosmetics brands LUNASOL income last year in Chengdu Isetan containing counters AQUA open faster, drugs and cosmetics brand freeplus on New ... ... and the POLA will be in Chengdu in July this year to open closets, Japanese cosmetics group ", the four artists who" really be called a Rong collection.

NEWAUPRES debut in Chengdu, Shiseido Liyuan Cosmetics Co., Ltd. CEO Toshiyuki Asai told reporters: "This year is Olympic year, China began to more women in the world arena, aesthetic sense has been greatly improved can say that we Chinese. women in order to better meet the needs of aesthetic awareness and the products manufactured at that time, the adjustment strategy, has launched an update of the brand. "The Olympic year as an opportunity not only SHISEIDO not absolute, Kanebo Cosmetics (China) Co., Ltd. Vice President, General Manager of the history of Yuan Chien-Kuang, said: "We welcome the 2008 2010 in the three years in the department stores top ten stores sold the first three drugs in 2010,. plan to counter the image of drug stores has 300 to 500, and cosmetic counters compared to the 300 current 1000. "

Brand to promote faster

To debut a new product after its top beauty brands function SUPREMEAUPRES Then back to Chengdu, the first cabinet, said opening the case the second step of the process was accelerated. The series belonging KANEBO Impress LUNASOL, AQUA and freeplus several new products one after another in April debut on the market. But in 2010, the goal is to establish the Kanebo brand premium in China, the products developed, "upscale feel." To occupy the same high-end market and still KOSE POLA. It is reported that the best brands of CosmeDecorte KOSE (Daiki) will enter the domestic market this year. Whether quality or price, absolutely CosmeDecorte may be considered "extravagant" complete. POL.