Handmade Luggage Tags

I make sterling silver and gold jewelry of high quality semi-precious stones. The look is inspired by exotic patterns and old, but it is also elegant and modern. I was thinking of using

"Handmade for the more adventurous"

For my slogan. I want to target women, age 20-40, who enjoy wearing jewelry that is distinctive, has a meaning, and yet is chic and cool in appearance.

Do you think my slogan works, or do you think I'd alienate a portion of my target group with the word "adventure"? My jewelry can be worn with suits, jeans, or with a little black dress, so it is really versatile. I also thought the hand, including a luggage tag gift with every order to reinforce the idea of "adventure." What do you think?

Not grab me and I think I'm in the middle of your target audience. The word adventure feels too vague ... Makes me think of two Sherpas and safaris or design extremely alternative.

Sounds excellent. I hope you do well. The slogan could talk about the range and variety of your assets in a way, like - for everyone in all areas of life. The luggage tag idea is a good one. The best way to advertise your goods is to get it photographed or celebrity in a magazine style, better than the ads of local papers. You can try to send samples of your business celebrity PR agents to see if they would be interested in them, seriously. Try calling around women's magazines with the idea of showing your goods in a feature, too. This may sound a bit like the hard sell, but you need publicity!